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ColorPage Selects MindFire As Marketing Automation Software Partner

Frank Campagna (R) of ColorPage signs agreement with Joe Manos (L) of MindFire

Marketing communications is the life-blood of every business but too often neglected because either the expertise or resources to develop an effective program are unavailable.

Even if you have the have the most notable products or services to offer the problem is, if your prospects or customers are unaware of them you’re losing revenue and growth opportunities.

ColorPage’s expert marketing team deploys marketing automation solutions that communicate highly personalized and relevant content to prospective buyers, tracks and understand the progress of each marketing program, and accelerates buyers through a sales funnel. The benefits of marketing automation allow ColorPage clients to expend less money and effort, and see higher returns.

“We are the area’s leading provider of marketing automation solutions for businesses and non-profit organizations. To further advance our capabilities we have selected the MindFire platform for our future expansion”, explained Frank Campagna, CEO of ColorPage.

The marketing team at ColorPage creates highly personalized and measurable campaign workflows that are orchestrated across multiple channels like direct mail, email, social media, SMS text messaging, and microsites. ColorPage marketing automation was featured in the recent Council of Industries HVMAG Fall 2016 publication

To date there are 11 times more B2B marketing professionals adopting marketing automation solutions into their campaigns since 2011. Marketing benefits include:

  • Simplifying routine organizational and marketing tasks.
  • Lowering acquisition costs by providing “sales-ready” leads
  • Improves customer retention rates
  • Improves revenue with a positive ROI

 

At the heart of our marketing automation programs is your Contact database. Whether your Contacts currently reside in your CRM, or some homegrown system, or even in Excel, your first step towards improved marketing effectiveness is to realize the value in on-going contact with your prospects and customers. To learn more about ColorPage marketing automation programs contact Frank Campagna at 800-836-7581 or visit www.ColorPageOnline.com