File Upload · About · Testimonials · Blog · Contact Us

Information & Quote Request
Request a quote or more information on what ColorPage can do for you.  
View Our Tradeshow Catalog

Printing & Advertising Displays Product Guide


Learning Center & Downloads

Discover strategies and tactics on how to show up at the right place, at the right time and with the right content.

Facts and figures to support your sales efforts in the modern media mix and promote the true Value of Print

What if you could take your marketing to the next level, sending your customers to personalized websites with content reflecting More...
<< >>
Current Promotions
Schedule an appointment online today with one of our sales representatives and get your free Brilliant tee! Click here to More...

The guide for writers who are taking their publishing futures into their own hands and self-publishing.

Your personalized one-stop source for promotional ideas that fit any budget, easily shop for some of the hottest items on the market.

<< >>
Testimonials & Case Studies
Lorraine Salmon
“Frank, Deborah, and Bruce were terrific. They walked me through the details involved in the printing of my first memoir More...
Mohonk Mountain House
“Ms. Downes, Thank you so much for taking on our project. The book looks great! Thanks again to you and More...
  “ColorPage did an excellent job completing my materials in time for an event and were great about communicating concerns More...
  ‘”Thanks again for getting out the holiday wish list mailing. You guys are AMAZING!” Emily Darrow Senior Director of More...
“I did not want this semester to slip away without all of us thanking you for our 2017 Fall Activities More...
“The 2016 Kingston Visitor’s Guide contains a wealth of information in an easy-to-read and attractive layout. It’s one of our More...
“On behalf of the Center for Black Literature, I want to thank you once again for the expert work you More...
“Since advertising in our Saugerties PennySaver we have received a lot of new business right here in our  “home town”.  We More...
“Advertising for a business can always be a gamble. However, since placing our ad flyers into circulation just last week, More...
“All the pages came in on the Silence book. They look fantastic!” “This was my first time working with a More...
<< >>

Why and How Accurate Demographic Data is Essential for Your Digital Marketing Company

These Steps Every Digital Marketing Company Should Take Before Targeting Your Audience

You’re ready to start your next direct mail or multichannel marketing project. You know your customers. You know their habits and patterns. You’re ready to dive in and start targeting your audience. Or so you think.


When was the last time you did an analysis of your database?
• How do you know who your customers are and what makes them tick? Gut feel? Experience? Do you have data on it?
• If you have data, how old is it? Don’t rely on gut instinct or research you did long ago. Customers and their needs change over time.

Here are some ideas from top digital marketing companies about how to get the most out of your data.

Analyze data and draw insights.

Leverage existing data to better understand not just who your customers are, but their lifecycle trends and buying habits. Know which channels they use, when they are most likely to interact with you, and how they make purchase decisions. As a marketer, you need to be able to not just read data and make charts. You need to be able to see correlations and causations that can allow you to tell clients that you know where the chart will move if they go with your marketing campaign.

Merge offline and online data.

Offline data can only tell half the story. You can learn a lot from things like activity on your website, interaction with your Facebook page, and click-throughs on personalized landing pages. Offline data can tell you things like what people buy and how much they spend. Online data can tell you the rest of the story, including why they buy and how they navigate the journey. Intermingling those two sides of the same coin of data will allow for the full picture to be displayed before you in regards to the data collected.

open hand holding increasing graph data for print campaign

Don’t rely on averages.

When you run a digital marketing company and you look at data, you tend to look at the aggregate numbers. But you want to know more than just basic demographics such as age and household income. Is the presence of children in the home a factor? What about location? Life stage? Even customers within similar aggregate demographic categories can think and act differently. Averaging is fine and well to get the initial idea that your audience is here. But to truly understand your audience you need to look at them as more than the average of a predefined amount.

Include timing in your analysis.

Understanding the “when” is as important as the “what.” One telecom company had always sent follow-up printed pieces after phone inquiries, but it hadn’t tested the timing. Once it decided to test its timing, it discovered that a two-stage follow-up was most effective: an email sent immediately (within the first 24 hours), then a print piece two to three days later. As a result of these changes, it saw a double-digit improvement in its response rates.

Update and refresh your data regularly.

Data is only valuable to your digital marketing company as long as it stays current and accurate. If your demographic data for single males aged 24-30 is several years old for example, you can reasonably expect that many of them have begun the stages to creating a family of their own and thus are not within that demographic at all. Customer demographics and needs are always changing. People change jobs, they enter new life stages, and their personal circumstances change. Stay current! Always be investing, always be reinventing, and you’ll get maximum use out of your efforts.