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Discover strategies and tactics on how to show up at the right place, at the right time and with the right content.
Facts and figures to support your sales efforts in the modern media mix and promote the true Value of Print
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Maybe you’ve heard of direct mail’s hottest new trend: Every Door Direct Mail marketing, or EDDM. Advertised by the US Post Office (USPS) as a more cost effective form of direct mail marketing, the option does come with several advantages. There’s a reason EDDM is a more cost-effective method to reach a mass local demographic than traditional Direct Mail campaigns. Unlike traditional mailing lists, you aren’t distributing to specific individuals. Instead, your marketing postcard will go to every stop on a selected mailing route. The only discretion is in what area you are targeting, which is perfect if you’re trying to get a message out to specific neighborhoods.
Let’s assume you have a new product, location, or event, and you need to get the word out. Social media isn’t going to cut it. Your business needs a tangible message. Something people can pick up and save as a reminder or to initiate a call-to-action.
ColorPage can help you map out a delivery area best suited to your preferred demographic by defining certain preferences, including: Age Range, Average Household Income, Average Household Size, Type of Route (Residential and Business, or just Residential), Type of Address (City, Rural, or PO Box)
This allows you some control in reaching the type of consumer you’re targeting while weeding out certain types of addresses you may not want to reach.