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  • ColorPage Receives 2017 Best of Mid-Hudson Valley Marketing Award (2/20/2018) - Kingston NY, December 18, 2017 Tri State Associated Services, Inc. and it’s division ColorPage has been selected for the 2017 Best More...
  • Elevate Your Direct Mail Print in 5 Dimensions (2/14/2018) - Make your Direct Mail Pieces Standout One of the great things about direct mail is the many ways it engages More...
  • 4 Steps to Smart Customer Profiling (2/6/2018) -     Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them with More...
  • Top 6 Reasons Consumers Open Mail (2/1/2018) - Whether you are already sending personalized direct mail or launching your first customer personalization campaign, it would be helpful to know which More...
  • 5 tips for outstanding direct mail design 5 Tips for Outstanding Direct Mail Design (10/23/2017) -   With any direct mail piece, the goal is to entice people to respond to your offer. BUT- with great direct More...
  • direct mil and social media pair for profitability Direct Mail & Social Media Pair for Profitability (10/16/2017) - Direct mail and social media: the perfect pairing for profitability?? Absolutely! Increasingly, we see these two channels complementing one another More...
  • 5 Reasons Start-Ups Need Print (10/10/2017) -   When magazine, Entrepreneur, speaks–small businesses listen. Recently, the magazine published some powerful reasons that businesses–new start-ups, in particular–need to resist More...
  • Direct Mail Checklist (10/2/2017) - In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant More...
  • 5 tips for powerful headlines 5 Tips for Powerful Headlines (9/25/2017) - Whether it’s direct mail or signage, email or print advertising, a great headline stops your audience in its tracks. Paired More...
  • don't let paper get boring Don’t Let Paper Get Boring! (9/15/2017) - When it comes to grabbing customers’ attention, one of your most important tools is paper stock. It’s what recipients see first, More...
  • the five rights of marketing The Five Rights of Marketing (9/7/2017) - Any time you are building a direct mail, email, or multi-channel campaign it’s important to take into consideration what Marketing More...
  • custom printed calendar Why You Should Make Custom Printed Calendars A Part Of Your Marketing Plan (8/22/2017) -   Written by Dominique Barbagallo, Digital Marketing Specialist at ColorPage   It’s Calendar Season! What’s that, you may ask?! Well, Calendar More...
  • BEST PRATICES FOR 1:1 (PERSONALIZED) PRINTING (6/7/2014) - BEST PRATICES FOR 1:1 (PERSONALIZED) PRINTING INTRODUCTION It’s a tough marketing world out there. Customers have endless choices. They want More...
  • How To Pinpoint Your Model Customer (1/23/2014) -

    One of the biggest problems many new businesses face is working out who their model customer really is. So much time and effort goes into creating and perfecting a product or service that the marketing often becomes secondary. The problem with this is that targeting as many people as  possible often leaves you with a confused message that ends up alienating the customers that you really want. Read More

  • Add pURL Marketing to your Strategy (1/22/2014) -

    What is a personalized URL? It is a unique URL generated for each recipient in a databse (www.xyzcompany.com/john.doe) that takes them to their own pre-generated, personalized mini-site. Once the recipient has logged in, the mini-site can interact with them by name, personalize the content of the mini-site (images, text, pre-populated forms) based on information from the marketer’s database or on answers given by the respondent on the survey page, and record visitors’ behavior while on site. Our personalized mini-sites can also be set up to trigger automatic follow-ups, such as direct mailers, emails, brochures, sales, sales calls, or other touches the marketer might determine. Read More