File Upload · About · Testimonials · Blog

Integrated Marketing Strategy

We Can Help Improve Response Rates and Grow Your Sales

Taking an integrated approach means communicating your brand, idea or offer from message to message, and medium to medium. It requires not only the creative development  of a compelling, powerful, unified strategy,  but the discipline and commitment to effectively add it into every aspect of your organization—from advertising to sales, customer service to accounting, from affiliates to suppliers. Lack of resources and know-how prevent many marketing strategies from taking an integrated approach to promote their products and ultimately fall short of their goals.

ColorPage has the expertise and resources to develop and implement
a fully integrated marketing strategy on-time and within your budget.

Our 7 Step Integrated Marketing Strategy Approach

  1. Consultation (Understand the need, resources and commitment)
  2. Proposal and Contract Approval
  3. Discovery & Research (Internal and external)
  4. Goals Defined
  5. Plan Development
  6. Implementation
  7. Results Tracking and Analysis

For a free consultation contact: Frank Campagna at 800-836-7581 ext. 11.


Integrated MarketingWe help you define, target and engage your customers using multiple channels all synchronized with a unified, measurable strategy in place.  This integrated approach provides more than one touch point to reach your customers and therefore increases the readership and response rates of your advertised message  Using only one marketing channel is going to be less effective than using a multi-channel (cross-media) approach. Integration is not simply about using the same headline, colors and images in all advertising medium to claim.

An integrated marketing plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.

Related Pages


[display-posts post_type=”page”  id=”218,229,231″ posts_per_page=”3″ include_excerpt=”true” image_size=”thumbnail” wrapper=”div” order=”ASC” orderby=”title”]
Information & Quote Request
Request a quote or more information on what ColorPage can do for you.  
View Our Tradeshow Catalog

Printing & Advertising Displays Product Guide


Learning Center & Downloads

Discover strategies and tactics on how to show up at the right place, at the right time and with the right content.

Facts and figures to support your sales efforts in the modern media mix and promote the true Value of Print

What if you could take your marketing to the next level, sending your customers to personalized websites with content reflecting More...
<< >>
Current Promotions
Schedule an appointment online today with one of our sales representatives and get your free Brilliant tee! Click here to More...

The guide for writers who are taking their publishing futures into their own hands and self-publishing.

Your personalized one-stop source for promotional ideas that fit any budget, easily shop for some of the hottest items on the market.

<< >>
Testimonials & Case Studies
“The 2016 Kingston Visitor’s Guide contains a wealth of information in an easy-to-read and attractive layout. It’s one of our More...
“On behalf of the Center for Black Literature, I want to thank you once again for the expert work you More...
“Since advertising in our Saugerties PennySaver we have received a lot of new business right here in our  “home town”.  We More...
“Advertising for a business can always be a gamble. However, since placing our ad flyers into circulation just last week, More...
“All the pages came in on the Silence book. They look fantastic!” “This was my first time working with a More...
“We are very happy that the Ulster County Pennysaver has come to town, our business has picked up dramatically since More...
“Thanks so much for working on the Killens Review of Arts & Letters. Once again, we were pleased with the More...
“We knew when you agreed to be part of the planning and designing of our anniversary year celebration, that we More...
Michael Treanor of Nevele Investors has dealt with the best of the best in the world of graphic communications and More...
I have worked with ColorPage D/B/A Tri-State Associated Services, Inc. since 1994. At the time I wanted to change my More...
<< >>