Integrated Marketing Strategy
We Can Help Improve Response Rates and Grow Your Sales
Taking an integrated approach means communicating your brand, idea or offer from message to message, and medium to medium. It requires not only the creative development of a compelling, powerful, unified strategy, but the discipline and commitment to effectively add it into every aspect of your organization—from advertising to sales, customer service to accounting, from affiliates to suppliers. Lack of resources and know-how prevent many marketing strategies from taking an integrated approach to promote their products and ultimately fall short of their goals.
ColorPage has the expertise and resources to develop and implement
a fully integrated marketing strategy on-time and within your budget.
We help you define, target and engage your customers using multiple channels all synchronized with a unified, measurable strategy in place. This integrated approach provides more than one touch point to reach your customers and therefore increases the readership and response rates of your advertised message Using only one marketing channel is going to be less effective than using a multi-channel (cross-media) approach. Integration is not simply about using the same headline, colors and images in all advertising medium to claim.
An integrated marketing plan has all parts of your tactics working together. For example, if your marketing communications plan calls for print advertising, the same theme of your print ads should be reflected on your web site. If your customer gets the same message and visual clues in both places, they are much more likely to comprehend your marketing message. By doing this, you will build your brand with that customer who will remember you when they are ready to buy.
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