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Google Analytics

What Google Analytics Does

Google Analytics shows the business impact of your SEO, social media and PPC campaigns. Authorizing your Google Analytics account in ColorPage makes it easy to:

  • Monitor campaign analytics, such as visits, engagement, traffic, keywords and landing pages
  • See referral traffic for Facebook, Twitter and YouTube
  • Use Google Analytics goal conversions to show ROI from SEO campaigns and social media campaigns
  • Automatically add new referring websites to your Link Manager
  • Enable ecommerce analytics
  • That’s just scratching the surface of everything Raven can do with Google Analytics.

Tracking Data

ColorPage tracks and saves your Google Analytics data to show:

  • Visits
  • Page views
  • Page/visit
  • Average time on site
  • Bounce rate
  • Traffic details by organic, direct, paid, and referral sources
  • Top referring websites
  • Top keywords

Analytic data may be integrated with:

  • Email to show traffic and goal conversions from email campaigns
  • Twitter for traffic and goals conversions resulting from Twitter activity
  • Facebook for traffic and goals conversions resulting from Facebook
  • YouTube for traffic and goals conversions resulting from YouTube

Summary Module

All of the Google Analytics data is available in ColorPages reports.

The Google Analytics Summary module may be customized, but often includes:

  • Date range
  • Comparison to the past
  • Daily, weekly or monthly results
  • Metrics for page views, pages/visit, time on site and bounce
  • Google Analytics goal conversions
  • Raven events

Other Google Analytics reporting options include:

  • Engagement
  • Top Keywords
  • Top Referrers
  • Top Search Engines
  • Other Traffic Sources
  • Top Landing Pages
  • Geo

 

 

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