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What is a Microsite?

Microsites, also called a minisite, provide a separate page or cluster of pages off of a primary website. Usually using a subdomain or a unique URL, microsites are used to provide information or complement an offline activity such as a promotion. Microsites are a good tool to capture data from users that show interest in the subject, which in turn can be used in marketing campaigns. Microsites are often temporary and are used only for the time the information is relevant.

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Different Microsite Uses

Personalized Campaigns

pURLS and microsites are made for each other. pURLs take recipients to a personalized microsite relating to the offer or call to action. pURLs use a predefined list of recipients to personalize each page of the microsite with the recipients name and relevant images depending the recipient’s known interests. There is no limit to the amount of personalization. The purpose of the survey page can be to validate existing customer information and/or seek additional information about the recipient with a goal of making future communications even more customized and personalized. Learn more about pURLs

Information & Promotion

Using a domain name relating to the event, give information of when and where the event is held. Users can also enter their information to receive extra savings or promotions. Include multiple pages with directions, contact information and different parts of the event. Keep your prospective customers well informed and interested in your company.

Prospective Sales

If your company has a long list of prospective clients but your sales team doesn’t have the time or energy to reach them all, a microsite can be used to target your prospects and let them discover what your company has to offer. Direct mail, email, and pURLs are effective methods to merge with a microsite to create a full marketing campaign to increase your sales. Learn More.

Special Savings Site

Microsites can provide an easily accessible place to find deals and coupons for your business. Capture data for future campaigns by requiring information, such as name and email, to be entered before the deals or coupons become visible.

Contest Giveaways

Create a contest for your business to spark interest and collect data from current and potential customers.

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Testimonials & Case Studies
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