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Learning Center & DownloadsConsumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them with More…
Whether you are already sending personalized direct mail or launching your first customer personalization campaign, it would be helpful to know which More…
With any direct mail piece, the goal is to entice people to respond to your offer. BUT- with great direct More…
Direct mail and social media: the perfect pairing for profitability?? Absolutely! Increasingly, we see these two channels complementing one another More…
When magazine, Entrepreneur, speaks–small businesses listen. Recently, the magazine published some powerful reasons that businesses–new start-ups, in particular–need to resist More…
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant More…
Whether it’s direct mail or signage, email or print advertising, a great headline stops your audience in its tracks. Paired More…
When it comes to grabbing customers’ attention, one of your most important tools is paper stock. It’s what recipients see first, More…
Any time you are building a direct mail, email, or multi-channel campaign it’s important to take into consideration what Marketing More…
Written by Dominique Barbagallo, Digital Marketing Specialist at ColorPage It’s Calendar Season! What’s that, you may ask?! Well, Calendar More…