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4 Steps to Smart Customer Profiling February 6, 2018
Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them with More…
Top 6 Reasons Consumers Open Mail February 1, 2018
Whether you are already sending personalized direct mail or launching your first customer personalization campaign, it would be helpful to know which More…
5 Tips for Outstanding Direct Mail Design October 23, 2017
With any direct mail piece, the goal is to entice people to respond to your offer. BUT- with great direct More…
Direct Mail & Social Media Pair for Profitability October 16, 2017
Direct mail and social media: the perfect pairing for profitability?? Absolutely! Increasingly, we see these two channels complementing one another More…
5 Reasons Start-Ups Need Print October 10, 2017
When magazine, Entrepreneur, speaks–small businesses listen. Recently, the magazine published some powerful reasons that businesses–new start-ups, in particular–need to resist More…
Direct Mail Checklist October 2, 2017
In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant More…
5 Tips for Powerful Headlines September 25, 2017
Whether it’s direct mail or signage, email or print advertising, a great headline stops your audience in its tracks. Paired More…
Don’t Let Paper Get Boring! September 15, 2017
When it comes to grabbing customers’ attention, one of your most important tools is paper stock. It’s what recipients see first, More…
The Five Rights of Marketing September 7, 2017
Any time you are building a direct mail, email, or multi-channel campaign it’s important to take into consideration what Marketing More…
Why You Should Make Custom Printed Calendars A Part Of Your Marketing Plan August 22, 2017
Written by Dominique Barbagallo, Digital Marketing Specialist at ColorPage It’s Calendar Season! What’s that, you may ask?! Well, Calendar More…