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News

4 Steps to Smart Customer Profiling February 6, 2018

    Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them with More…

Top 6 Reasons Consumers Open Mail February 1, 2018

Whether you are already sending personalized direct mail or launching your first customer personalization campaign, it would be helpful to know which More…

5 tips for outstanding direct mail design

5 Tips for Outstanding Direct Mail Design October 23, 2017

  With any direct mail piece, the goal is to entice people to respond to your offer. BUT- with great direct More…

direct mil and social media pair for profitability

Direct Mail & Social Media Pair for Profitability October 16, 2017

Direct mail and social media: the perfect pairing for profitability?? Absolutely! Increasingly, we see these two channels complementing one another More…

5 Reasons Start-Ups Need Print October 10, 2017

  When magazine, Entrepreneur, speaks–small businesses listen. Recently, the magazine published some powerful reasons that businesses–new start-ups, in particular–need to resist More…

Direct Mail Checklist October 2, 2017

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant More…

5 tips for powerful headlines

5 Tips for Powerful Headlines September 25, 2017

Whether it’s direct mail or signage, email or print advertising, a great headline stops your audience in its tracks. Paired More…

don't let paper get boring

Don’t Let Paper Get Boring! September 15, 2017

When it comes to grabbing customers’ attention, one of your most important tools is paper stock. It’s what recipients see first, More…

the five rights of marketing

The Five Rights of Marketing September 7, 2017

Any time you are building a direct mail, email, or multi-channel campaign it’s important to take into consideration what Marketing More…

custom printed calendar

Why You Should Make Custom Printed Calendars A Part Of Your Marketing Plan August 22, 2017

  Written by Dominique Barbagallo, Digital Marketing Specialist at ColorPage   It’s Calendar Season! What’s that, you may ask?! Well, Calendar More…