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Digital Storefronts (Web-2-Print)

A Better Way to Manage Your Marketing Material

Regardless of the size of your organization, maintaining your unified marketing collateral can be an overwhelming task. Keeping digital files, printing, images, lists, artwork, branding, and inventories up-to-date and accessible can be expensive and time-consuming; it’s also a process that too often falls short of expectations. The solution to this issue can be solved with ColorPage, by creating for you and providing you with what we call Digital Storefronts.

ColorPage offers a leading marketing on-demand solution, Fusion On-Demand, that helps enterprises centralize their marketing materials in a private digital storefront. There, they can automate a variety of marketing, creative, fulfillment, and distribution processes using an integrated web-based marketing portal.

Within this personal digital storefront of your very own, it is very easy to keep track of everything concerning marketing. From everything and anything that you’ve ever done and the materials used, to everything you are currently working on and using, and to everything you plan on doing with materials and items you plan on using in your future marketing efforts. Instead of all of your staff members looking in multiple places for multiple items, and saving their multiple projects in multiple places, you now have one central, organized, and personal space that you can access anywhere you have internet, at any time.

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Features and Benefits

Control the Brand

Fusion On-Demand enables users to customize content and imagery within marketing materials to the specifications that maintain the company’s brand guidelines. Intelligent associations for content selections mean that the right division uses the right imagery, and with the right headline.

Launch Intelligent Marketing Templates

Intelligent marketing templates help the field produce customized pieces in an automated fashion without lengthy and tedious creative processes. Marketing collateral can be versioned and mass-produced for a local market, or tailored to an individual for the ultimate customer experience.

Automate Marketing Processes

Automate creative, marketing, and fulfillment processes through a unified platform in order to optimize operations’ efficiency. Free up your marketing resources by eliminating processes such as collateral versioning requests, pricing estimates, and lengthy approval cycles.

Centralize Marketing Materials

Centralize materials and assets with a united marketing resource center built specifically for your organization. Authorized personnel such as sales reps, field marketers, agents, brokers, franchisees, or partners can have unique permissions and roles to provide a completely customized experience.

Enable Personalization

Improve customer engagement with personalized marketing campaigns that use rules to deliver unique content to each recipient. Whether it’s a personalized brochure or a postcard campaign personalized by a database, 1-to-1 marketing pieces are sure to drive results.

Reduce Costs

Significantly reduce costs by automating marketing processes, streamlining marketing workflows, and reducing obsolete collateral. Integrated workflows, along with the ability to create customized marketing pieces on demand, considerably reduce overall marketing costs.

Decrease Time to Market

Manage and consolidate the ordering and distribution processes of marketing materials by connecting to internal ERP, CRM and marketing automation systems, corporate fulfillment vendors, and virtually all external 3rd party applications for completely integrated workflows.

Connect Systems, Consolidate Ordering

Reduce the time to request and produce marketing materials by automating workflows and processes that deal with content, imagery, and production of marketing collateral. Global rebrands can be accomplished in a single day with Fusion On-Demand in order to accelerate brand adoption.

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