With 400 million Tweets a day and 200 million active users, people are turning to Twitter as an effective way to reach out to friends, family and now more than ever, businesses. People use Twitter to bring them closer to the things they care about from local stores to big brands to internet-based businesses and are finding great value in the connections they make.
Top Reasons Why Your Business Should Use Twitter
Connect in context
On Twitter, people talk about what they care about and what’s happening around them right now, including your business. This gives you powerful context to connect your message to what’s most meaningful to your customers in real time. Engaging with real-time Tweets can influence conversations in a way that can help build your business.
Listen and learn
See what your competitors are tweeting about or search for industry keywords to listen and gather market intelligence. It’s an easy way to get insights that you can use to inform your strategy.
Grow and succeed
Want to grow your business, run exciting promotions, strengthen your brand and engage with your customers? Twitter Ads can amplify your efforts in these areas and more.
People want to hear from businesses
According to a study by Compete, Twitter users follow six or more brands. These are the top reasons people give for following brands on Twitter:
*Data from Twitter