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Top Reasons Why Your Business Should Use Twitter

With 400 million Tweets a day, and 200 million active users, people are turning to Twitter as an effective way to reach out to friends, family, and now more than ever–businesses. People use Twitter to bring them closer to the things they care about; from national and local news, from local stores to big brands, to internet-based businesses–people are finding great value in the connections they make.

The Reasons

Connect in Context

It is on this social networking platform that people talk about what they care about and what’s happening around them in their present moment–including your business. This gives you powerful context to connect your message to what’s most meaningful to your customers in real-time. Engaging with real-time tweets can influence conversations in a way that can help build your brand, your image, and your business.

Listen and Learn

See what your competitors are tweeting about, or search for industry keywords to listen and to gather market intelligence. It’s an easy way to get insights that you can use to inform your strategy.

Grow and Succeed

Want to grow your business, run exciting promotions, strengthen your brand, and engage with your customers? Twitter ads can amplify your efforts in these areas, and more.

People Want to Hear from Businesses

According to a study by Compete, Twitter users follow six or more brands. These are the top reasons people give for following brands:

*Data from Twitter

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Lorraine Salmon
Mohonk Mountain House
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