File Upload · About · Testimonials · Blog · Contact Us

Information & Quote Request
Request a quote or more information on what ColorPage can do for you.  
View Our Tradeshow Catalog

Printing & Advertising Displays Product Guide

CLICK HERE

Learning Center & Downloads

Discover strategies and tactics on how to show up at the right place, at the right time and with the right content.

Facts and figures to support your sales efforts in the modern media mix and promote the true Value of Print

What if you could take your marketing to the next level, sending your customers to personalized websites with content reflecting More...
<< >>
Current Promotions
Schedule an appointment online today with one of our sales representatives and get your free Brilliant tee! Click here to More...

The guide for writers who are taking their publishing futures into their own hands and self-publishing.

Your personalized one-stop source for promotional ideas that fit any budget, easily shop for some of the hottest items on the market.

<< >>
Testimonials & Case Studies
Lorraine Salmon
“Frank, Deborah, and Bruce were terrific. They walked me through the details involved in the printing of my first memoir More...
Mohonk Mountain House
“Ms. Downes, Thank you so much for taking on our project. The book looks great! Thanks again to you and More...
  “ColorPage did an excellent job completing my materials in time for an event and were great about communicating concerns More...
  ‘”Thanks again for getting out the holiday wish list mailing. You guys are AMAZING!” Emily Darrow Senior Director of More...
“I did not want this semester to slip away without all of us thanking you for our 2017 Fall Activities More...
“The 2016 Kingston Visitor’s Guide contains a wealth of information in an easy-to-read and attractive layout. It’s one of our More...
“On behalf of the Center for Black Literature, I want to thank you once again for the expert work you More...
“Since advertising in our Saugerties PennySaver we have received a lot of new business right here in our  “home town”.  We More...
“Advertising for a business can always be a gamble. However, since placing our ad flyers into circulation just last week, More...
“All the pages came in on the Silence book. They look fantastic!” “This was my first time working with a More...
<< >>

What Are Top Marketers Thinking?

How are marketers prioritizing in today’s multichannel world? A new survey from Salesforce gives us critical insights. Based on 3,500 responses from around the world, these data reflect marketers’ focus on customer experience, the customer journey, the need for targeting and personalization, and multichannel integration. In your direct mail, email, and multichannel marketing projects, how far along are you with these efforts? How can we help?

 

Experience Is the Brand Battlefield

High performing marketers are 2.0x more likely to focus on customer experience than moderate performing or under-performing marketers, and they are 2.7x more likely to lead those efforts across the company.

 

Large Percentage of Marketing Leaders Agree about Customer Experience

Take a look at the percentage of marketing leaders who strongly agree or agree with the following statements:

Customers Will Walk If Experiences Aren’t Personalized

In a separate study of over 7,000 consumers and business buyers worldwide, a majority of customers said they would switch brands or vendors if communications weren’t personalized.

• 52% of consumers are likely to switch brands if a company doesn’t personalize communications to them.
• 65% of business buyers are likely to switch brands if a vendor doesn’t personalize communications to their company.

 

Multichannel Marketing Increasingly Means Video

When asked about the digital channels they use in their marketing, video advertising tops both B2B and the B2C companies’ efforts. This data reflects each channel’s average growth over a two-year period.

Top Performers Coordinate Channels

Creating a connected customer experience begins one channel at a time. High performers are 12.8x more likely than underperformers to heavily coordinate marketing efforts across channels.

 

Customer Journey Is King

High-performing marketers overwhelmingly agree that a connected customer journey across all touch points and channels is a boon to business, lifting everything from loyalty levels to revenue.

60% of B2B marketers say they’ve been more focused on improving audience segmentation and personas over the past 18 months.